A tribute to hope. Every artist who is a guest at the Barclays Arena gets a tree planted. In this way, star by star, tree by tree, a forest is created: the FAME FOREST.
Because we never forget anyone and the idea of partnership is based on a long-term connection, we have come up with something special. An anniversary on which we want to set a powerful, lively and positive sign.
15 March 2021 marks the anniversary of the first lockdown. The world has changed since then, it has become a different place. The many employees of artists who fear for their jobs and the many artists who are missing their audience. As a reminder of the missing cheers, the missing singing along, dancing, laughing, celebrating together. To the countless hours that the Barclays Arena remained empty… As a symbol that there will be colourful, loud, funny, lively moments again, we are simply turning back time and planting a tree for all the artists who ‘actually’ would have performed in the last 365 days. Just as if they had been on stage.
And to make sure we get the whole thing right and, above all, colourful, we will turn the
the FAME FOREST into a flowering meadow and symbolically invite the arena guests into the FAME FOREST by setting up two additional bee colonies (approx. 10,000 bees each).
